Google began beta-testing "Call for Me" for Pixel 11 owners in the U.S. on Sept. 24: you type a request into the Gemini app, tap a button, and Gemini places the call to a business from your own phone number — navigating voice menus, sitting through hold music and talking to staff, while you follow along on a live transcript and can take over at any moment.
The rollout is gradual and U.S.-only for now, with a stiff list of requirements: a Pixel 11, 11 Pro, 11 Pro XL or 11 Pro Fold, device language set to English, a U.S. carrier SIM, the latest Gemini app, a paid Google AI subscription (from AI Plus at $4.99 a month up to AI Ultra at $199.99), and the public beta of the Phone by Google app — plus being over 18. Google's example request: "Call [Restaurant Name] and book a table for two at 7 PM tomorrow." Afterward, the Phone app provides a summary, full transcript and recording.
Every call opens with Gemini identifying itself as a Google AI assistant calling on your behalf, stating your name and disclosing that the call is recorded. It only calls businesses: no emergency calls, no financial transactions, nothing involving sensitive personal information, and no telemarketing. The big step up from last year's "Ask for Me" — which could only ring businesses to ask about prices or availability — is that Call for Me can share personal information you approve. That turns it from asking into doing: checking stock, booking tables, rescheduling appointments, putting items on hold.
This isn't Google's first AI phone call. In 2018 it demoed Duplex, which could book restaurant and salon appointments with eerily human pauses and filler words — but it was a scripted, narrow system that quietly faded after the initial buzz. Pixels have since gained Hold for Me, Direct My Call and Talk to a Live Rep; Call for Me is the first to put a general-purpose language model through a full call. Rivals are moving too: Meta's Muse and Instinct assistants reportedly already place calls for users.
APK teardowns have surfaced interfaces suggesting personal calls, meaning Gemini might one day phone your mom to say you're running late — though officially, businesses only for now. Google says conversations are "nuanced" and wants to perfect the feature in a small group first. Pixels hold a small slice of the smartphone market versus Samsung and Apple, so real-world reach is limited today — but Google's history suggests proven Pixel exclusives eventually migrate to the wider Android ecosystem.