Walmart Fuses Walmart+ and Sam's Club Plus Into a $120 Power Membership

Walmart Fuses Walmart+ and Sam's Club Plus Into a $120 Power Membership

One Price, Two Memberships, Now Open

Walmart on Tuesday, Oct. 20, began selling Walmart+ and Sam's Club Plus together for $120 a year, nearly $100 less than buying the two memberships separately, or about $10 a month. Enrollment opened immediately. Both chains keep their standalone memberships, and the bundle is annual-only, with no monthly option and no free trial.

Current Members Get Tiered Upgrade Prices

The company laid out a simple upgrade ladder: annual Walmart+ members can add Sam's Club Plus for $22 more a year, while regular Sam's Club members can move up to Plus for $60 more and get Walmart+ included. Existing Sam's Club Plus members activate Walmart+ at no extra charge. Shoppers already paying for both just link their accounts in the Walmart or Sam's Club app, or at walmart.com/plus/samsclub, with most eligible for a prorated Walmart+ refund.

Delivery, Streaming, Gas and Cash Back in One Package

The bundle packs five headline perks: Sam's Club warehouse access with member-only prices on national brands and Member's Mark products, free delivery from both Walmart and Sam's Club, a choice of Peacock or Paramount+ streaming, 10 cents off per gallon at more than 17,000 participating gas stations, and 2% Sam's Cash back on eligible purchases. Free delivery carries minimums of $35 on scheduled Walmart orders and $50 at Sam's Club, and the streaming pick is an ad-supported plan that can be swapped every 90 days.

The Official Pitch: A $120 Life Hack

Walmart is marketing the plan as a "$120 life hack," arguing one payment now covers warehouse savings, delivery, streaming and fuel discounts. U.S. chief John Furner took the pitch to ABC's "Good Morning America" on launch day, saying the company was excited to combine its two programs. U.S. field associates at both chains will also receive the joint membership as an employee benefit, a move meant to boost adoption and store-level familiarity.

A Direct Shot at Prime and Costco

Analysts read the bundle as an offensive aimed squarely at Amazon Prime and Costco. "This is a direct shot at Prime," United National Consumer Suppliers CEO Brett Rose said. "At $120 versus Prime's $139, with a warehouse club, delivery, streaming and gas thrown in, Walmart wins the value math easily on paper." For context, Amazon Prime runs about $139 a year, Costco charges $65 for a standard membership and $130 for Executive, BJ's charges $60 and $120, and Target Circle 360 costs $49 a year. Costco counts more than 150 million cardholders worldwide, while Prime membership is estimated above 220 million.

What Comes Next: Renewals Will Decide It

The test is conversion and retention: whether the near-$100 saving pulls Prime and Costco households across, and whether rivals answer with richer perks or lower prices. If first-year renewals run strong, expect a broader membership-fee war across U.S. retail. If not, Walmart can fall back on its standalone programs with little damage done.