Apple Sets Oct. 28 'Pro and Tell' for Its First Touchscreen Mac
Apple locks in Oct. 28 Los Angeles showcase
Apple has confirmed a special event titled "Pro and tell" on Wednesday, Oct. 28, in Los Angeles, starting at 10 a.m. PT, according to Bloomberg. Marketing chief Greg Joswiak shared the invitation artwork on social media. Reporting by 9to5Mac and Engadget describes it as the second gathering of the month and the third product event of the season.
What Apple confirmed, and what it did not
Apple itself has confirmed only the date, place and event name, with attendance limited to media and analysts. Bloomberg's Mark Gurman reported on Oct. 15 that Apple had invited selected journalists to an all-day product launch experience centered on touchscreen MacBooks, a new iPad mini and M6 Macs, a report relayed by MacRumors, 9to5Mac and TechRepublic. Pricing, full specifications and on-sale dates remain unconfirmed by Apple.
Why touch now after years of saying no
Four products expected, with an unusual chip split
Who should watch, and what happens next
Current MacBook Pro owners and creative and business buyers waiting for touch are most affected. Third-party retailers have cut prices on current M5 Pro and M5 Max configurations by up to 900 dollars as channels clear stock, according to Time News. MacRumors, via Gurman, points to pre-orders around Oct. 28 and a possible retail launch on Friday, Nov. 6. Melius Research analyst Ben Reitzes told clients to look for new Macs this fall including a touchscreen notebook, according to CNBC. Until Oct. 28, chips, prices and dates remain outlet-reported expectations, not Apple statements.
